Brand Valuation

Sometime back I wrote on the top global brands and their valuations. One might wonder how can we value this intangible Brand value. When I searched for the same I came across an interesting webpage where different approaches to brand valuations were given in a simple manner. I read it and liked it. So I thought of sharing with you folks. Put short, the different approaches used for Brand Valuation are,

1. Cost-Based Approaches

2. Market-based Approaches

3. Income-based approaches

4. ‘Economic Use’ Approach

5. Brand Due Diligence Approach

6. Relief from Royalty Approach

7. Formulary Approaches

   • Interbrand approach
   • Brandz approach
   • “Brand Equity Ten” approach (developed by David Aaker)

Check out the detailed explanations on these methods in Marketing Perspectives on Brand Valuation By James T. Berger and Diana Tadzijeva.